8 Best SEO Tools to Improve Website Ranking – 2020

Want to improve your Google SERP’s? The following blog post has a list of the best SEO tools to improve website ranking.

8 Best SEO Tools to Improve Website Ranking
Image – educba.com

According to statistics, Google displays more than 5 billion search results every day, which only goes to show the importance of optimizing your content for search engines. To bring your website closer to the audience it is of utmost importance to convince Google, Yahoo, Bing, and other platforms that you offer relevant and authentic information for inquires related to specific keywords and user behavior.

Best SEO Tools to Improve Website Ranking

There are numerous tools that you can use for the improvement of your website ranking, and we’ll go through some of the most useful in this article.

1. Google Search Console

Google Search Console - SEO Tools to Improve Website Ranking

Google Search Console allows you to analyze keywords that generate traffic to your website so you could plan future content. Also, if there are any page issues that you might have missed, this service will send you a report with precise and detailed information on all problems that demand your immediate attention.

Finally, since mobile and desktop results for the same type of content vary, you should know that Google Search engine offers separate results for mobile and desktop usage so you would be able to improve only those aspects of your online presence that need fixing.

2. Google Analytics

Google Analytics - SEO Tools to Improve Website Ranking

This tool keeps track of your website traffic and provides real-time structured data that gives you insight into audience behavior. It allows you to understand your target audience and focus on the development of user-oriented content.

Furthermore, this software tool gives you the chance to see which pages drive visitors away from your website, as well as what keeps the people present.

3. Google PageSpeed Insights

Google Pagespeed insight - SEO Tools to Improve Website Ranking

With PageSpeed Insights at your side, it will be easy to estimate your website speed and take appropriate action if needed. The less it takes to load, the higher your website will rank because Google takes into account this information.

Also, fast-loading websites are not at risk of being abandoned by the audience because it takes too long to reach content, which has a strong impact on the overall bounce rate.  

4. Google Keyword Planner

google keyword planner - SEO Tools to Improve Website Ranking

No matter if you’re promoting a new line of products or you’re just publishing a blog on a certain topic, Keyword Planner will allow you to determine the most relevant set of phrases for your niche.

The purpose of this tool is to determine the best set of keywords for your purposes. This way, you will have a better chance to rank higher in a wide number of google search inquires.

5. Sitechecker.pro

sitechecker.pro - SEO Tools to Improve Website Ranking

Instead of complex graphs and spreadsheets, would you rather get actionable data that tells you what’s wrong, how to fix it, and the level of urgency? In this respect, Sitechecker.pro is among the most useful white label SEO software solutions on the market because it delivers the functionality of several SEO tools within one dashboard.

Also, it allows you to check multiple websites and create separate reports that you can forward to your customers.

6. Kparser

Kparser - SEO Tools to Improve Website Ranking

Long-tail keywords are an important aspect of your SEO strategy, based on SEO experts’ reports and suggestions. To improve your website ranking you need to craft a series of phrases that are relevant to your niche, and that’s what Kparser does.

It’s a small piece of software with a user-friendly interface that allows seamless usability even to a less tech-savvy handler. You can set different parameters, such as CPC, rank, or volume to get just the results you need.

7. Copywritely

Copywritely - SEO Tools to Improve Website Ranking

The quality of content matters for your website ranking. It’s not all about setting appropriate keywords, you need to spread them out through the text. Also, you don’t want to keep duplicate content on your website, which is another issue that Copywritely does for you as it detects plagiarism issues as well.

The built-in text editor helps you format each piece of text for improved readability and ranking.

8. Ahrefs

ahrefs.com - SEO Tools to Improve Website Ranking

This SEO tool allows you to improve your backlinking results, as they play a significant role in Google’s perception of your website’s relevance. Ahrefs allows you to check if all the links on your website are still active, relevant, and lead to authentic sources.

Also, this piece of software lets you monitor your competitors so you could avoid their mistakes or use their positive practices.

The higher your website ranks the more traffic you generate. Higher traffic means higher conversion potential which is the main reason for your online presence. These tools offer practical and actionable data that you should use to improve the quality of your business.

Are you already using any SEO tools available in this blog post? Which one is your favorite? Let us know in the comments.

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