Many businesses want to create a stream of recurring revenue, which is why the subscription or membership model is attractive to startups. Many businesses, like dating, jobs, and traveling, use the subscription model successfully because they offer consistent value to their consumers.
If you want to establish your own subscription-based business, learn from these websites.
5 Successful Subscription Sites and What They’re Doing Right
From flower box subscriptions to lead generation programs, the following subscription-based businesses are incredibly successful at what they do, and soon, you’ll see why.
1. Bouqs: Flower Box Subscription
Bouqs understands that people often forget about birthdays, holidays, and anniversaries even though they come around the same time each year. Although we want to impress our loved ones with a bouquet of roses, lilies, or ranunculus flowers, there’s no way to do so if we wait until the last minute to order blooms. By then, everything is sold out or will arrive too late.
To service these customers, Bouqs came up with a flexible subscription box model that offers free shipping, 30% off bouquets, and same-day delivery. Even if you don’t subscribe, you can still browse through their selection of same-day flowers, but the subscription saves you money.
2. Youpreneur: Entrepreneur Community Subscription
Youpreneur proves they know their market by declaring it directly on their homepage. They work with authors, coaches, speakers, consultants, experts, freelancers, podcasters, bloggers, and digital marketers, which is a long list to be sure. However, it guarantees that entrepreneurs looking for a community will identify with one or more of these labels, leading to more sign-ups.
3. eHarmony: Dating Website Subscription
In the past, eHarmony used to be one of the only online dating websites in the game. Since then, Tinder, Bumble, and other mobile dating apps have taken center stage, meaning websites need to find a way to compete. eHarmony has always had a different perspective on online dating. Instead of flipping through pictures, they concentrate on finding users their soulmates.
While that is an incredible undertaking, eHarmony isn’t afraid to offer a guarantee. If you don’t find a meaningful connection, you’ll receive 3 months free. This guarantee gives their users comfort and trust in the organization. Either they get a soulmate or a free service. It’s a win-win.
4. Pencil Kings: Artwork Practice Subscription
Pencil Kings uses a 30-second quiz as a conversion tool. It breaks down their target market into key demographics so they know how to sell to future prospects later on in the sales process. The quiz isn’t just a marketing gimmick; your results change based on your inputs. You need to put in your email to get your results, which gives Pencil Kings another avenue to sell from.
5. Copyblogger: Lead Generation Subscription
When you’re the premier blogging website on the Internet, your content can be used to draw in prospective members. Copyblogger is a treasure trove of both free and paid resources on content marketing. They provide access to 100K works of proven marketing training free of charge, including valuable e-books that outline the entire lead generation process.
Free content in itself won’t lead to a high subscription rate, but it can help users see the value in your websites. Copybloggers’ free subscription gives users a taste of what’s to come and outlines the overall quality of their service. You may even want to subscribe just to support Copyblogger, as they’ve already provided you with so much practical knowledge.
