Data privacy in business refers to many things, but at its core, it deals with protecting sensitive data and information from unauthorised access by third parties who might use it for their personal gain and to the detriment of the business or person who owns the data. Data privacy also involves how your customers’ personal information or personally identifiable information is collected and safeguarded, and what controls they have to eliminate privacy concerns. The significance of data privacy for businesses is paramount and can impact a company’s reputation in this digital age. Here are some tips to help you better understand data privacy options for your company.
Ensure Your Clients and Customers’ Digital Integrity When Accessing Company Sites
Think about this: Whenever your customers and clients attempt to engage with or access your company’s website or app by using their unique logon credentials, they are opening themselves up to the potential for their personally identifiable information to be stolen by another party and used for their nefarious purposes. You can avoid this potential scenario by using a private identity verification solution, such as PrivateID, to ensure your organisation’s logon authentication requirements remain private and secure from prying eyes.
Secure identification methods are essential for protecting customer information. As such, you should use a trusted solution to safeguard sensitive logon data while making the process easy for everyone. A bonus is that when your customers understand that your company prioritises their personal information and the maintenance of online security, your reputation is elevated and your inherent brand value increases simply because you care enough to take precautionary measures and value your customers.
Be Open With Your Customers About How You Use Their Data
You have probably encountered many situations where you can quickly opt out of data collection simply by toggling off a data collection option when visiting a website. You have also probably noticed other sites where it is quite difficult to opt out of data collection or even find out what the business intends to do with your personal information. If this leaves you feeling uneasy, you are not alone.
Many customers place a high value on their privacy and respect companies more when they are open and transparent regarding their policies. Make it easy on web users by creating an effective and simple way to opt out of data collection options. Beyond that, clearly state exactly how you will use customers’ data and whether it may be sold for profit to a third party without their consent. When people understand what is happening and what is at stake, they will form a better opinion about your company because you were honest with your intentions.
Watch this video for a comprehensive explainer on security versus privacy and why your business needs a plan to address both essential facets of doing business in the digital age.
Protect your business and your consumers from unwanted access to data. Instead, focus on safeguarding this data for everyone’s benefit and to keep things running smoothly. When you can be proactive and deter bad actors from accessing essential information, you can reduce costs and headaches while having more time to run your business.
