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For Instagram members, especially those with a competitive nature, going viral is the difference between success and failure. Of course, not all members take the direction of their posts so seriously. But, for those who do, going viral is everything. A list of tips to gain a competitive viral edge on Instagram is listed below.
Regardless of what you have heard about “overnight sensations,” it rarely happens. Every once in a while, someone’s post will go viral within a few hours. However, it rarely happens which is why it is crucial to keep goals on a realistic level.
It is unfortunate, but members have completely bottomed out within weeks of joining the platform. To avoid making the same mistake, a realistic goal is vital. Not only should your goals be realistic but also doable, another mistake people make when trying to push their posts to a viral ranking.
Choose An Audience
With a realistic, doable goal in hand, it is time to shift focus to the target audience. This is also where a lot of Instagram members go wrong. Believing a target audience is unimportant can be a major mistake. It is crucial to know which audience to target. For example, men between the ages of 25 and 34 are generally interested in sports, bodybuilding, fishing, billiards, and woodworking. Women in the same age group are interested in yoga, fashion, romance novels, gardening, poetry, photography, and dancing.
The target audience will depend on the focus (genre) of your posts. Just an FYI, the largest Instagram demographic is women.
Target Current Trends
Let’s get VIRAL! It is important to be familiar with the latest trends. One example is the latest health trends, including telemedicine, CBT-I sleep techniques, self-care, sleep hygiene, mindful diet, and cold-hot therapy.
A few examples of the latest fitness trends include virtual reality fitness, smart home gyms, exercise snacking, wearable fitness trackers, posture exercises, primal movement, and HIIT workouts. These fitness trends primarily target women between 25 and 34.
The latest sports trends include E-sports, wing foiling, rucking (hiking with a weighted backpack), Augmented Reality “AI,” data-driven OTT, and kinesiology. To get the most out of sports and fitness trends, some people incorporate organic and all-natural dietary supplements into the mix. As long as there is some sort of connection, uniting two trends should not have any blowback.
Posts Should Be Unique
According to statistics, Instagram members share 95 million posts, including images and videos, per day. In 2021, the average user invested about 30 minutes a day on the platform. According to one particular study, users upload 300 million images to Instagram each day. Over 500,000 comments are posted daily.
To take advantage of everything the platform has to offer, it is vital to keep posts unique. Active members have no interest in the same old- same old photos, posted, day in and day out. A minor photography adjustment, such as flash lighting or strobe lighting can add uniqueness, even to existing photos. Altering the camera angle can also make photos unique.