Instagram has grown to become one of the most widely used social media platforms on the planet. It’s a great platform to capture and share photos and watch IGTV videos and reels with your friends and family, and it’s also been used to promote businesses and brands. If you’re looking to take your marketing efforts to the next level, it’s helpful to be aware of the impact Instagram has statistically.
This post will discuss some of the most important Instagram statistics that everyone should know.
Instagram User and Usage Statistics
Instagram started as a photo-sharing app and now has over 1 billion monthly active users in 2020. It became one of the most popular social media platforms with a large user base of teens and young populations aged 18 to 34 years, contributing about 30.1% of content to the platform.
Not only do young people love Instagram, but adults are also getting enticed to this popular platform at a tremendous rate.
Last year, Instagram saw about a 63.6% increase in the number of adult male users aged 55 to 64 years old. As for the total male and female usage on Instagram, there is no actual data, but Instagram states that about 49.3% of females and 50.7% of males use the platform, making Instagram a perfect platform for businesses and brands to reach out to a wider audience.
Instagram is a global platform that captures a lot of global attention. India has the most active users (about 230 million), followed by the United States at 159 million users. In third place, you’ll find Brazil with 119 million users.
So, if your marketing plan involves catering to a global audience, Instagram could be your social medium of choice. In addition, If you have any doubts as to why you should use Instagram for your brand, maybe the wide range of users should be a good reason to consider.
Instagram General Statistics
After launching in October 2010, Instagram quickly grew to be the 4th most used social media globally, just after Facebook, YouTube, and WhatsApp. This is an incredible feat as there are a bunch of different social media networks, and it rose to the top, beating every competitor.
Also, Instagram is the 5th most visited website in the world, with 6.6 billion views per month in global web rankings. This means you need to create your posts to look good, as most people might be searching from desktops.
Another interesting fact is that 995 photos are uploaded to Instagram every second, and this is no surprise as people prefer sharing more photos than any other type of content. With Instagram launching new features, it’s in your best interest to make the most of the platform.
Instagram Business Statistics
Being on social media can provide several benefits to businesses and brands, such as a wider audience, reach, brand awareness, and so much more. Almost 90% of people follow one or more brands on social media, giving brands a chance to connect with their audience to create loyal customers.
In an interesting survey, it was found that 50% of people use Instagram to find products, brands, or services. So if you’re not on Instagram, you’re missing out on a lot of marketing opportunities.
Along with brands promoting their product on Instagram, they can also ask for essential feedback regarding the product through polls and Q&A posts. Almost 57% of people say that they like to see polls and other posts from their favorite brand. This gives brands the impetus to create the perfect product that their audience will love.
And if your product is loved by more people, they’ll also convince others to buy from you and buy more themselves. Instagram has a shopping feature that they launched fairly recently, but still, it is used by 44% of people to shop weekly on the platform.
Instagram Influencer Marketing Statistics
Unsurprisingly, influencer marketing is getting more attention than it did in the past. It is impactful to build brand trust because influencers have a high level of trust with their followers, and their suggestions act as a sort of social proof to the brand’s targeted users.
For influencer marketing, Instagram is undoubtedly the preferred platform. Consider this Instagram statistic: in 2021, around 79% of businesses preferred Instagram for their influencer marketing campaigns.
Plus, the Sponsored Post tag on Instagram makes it simple to highlight a collaboration. When you integrate Sponsored post Ads and a brand ad, you’re 90 percent more likely to get cost-effective results than if you used just one technique.
The number of micro-influencers on Instagram is increasing year after year. According to Statista, 47.39% of influencers have 5000-20000 followers. Although they have fewer followers than mega and macro-influencers, their content engagement is higher. Furthermore, collaborating with micro-influencers is less expensive than with big celebrities.
Instagram Engagement Statistics
The engagement rate shows how your audience interacts with your content. According to RivalIQ’s benchmark study, Instagram engagement rates decreased by 25% in 2021. The overall industry median is presently 0.98%. On the other hand, Influencers have a substantially higher engagement rate of 1.42% per post.
Instagram has a wide range of posts or content types. Every content type has a different engagement rate. According to SocialInsider, the Instagram carousel has the highest engagement rate of 8.01% (for accounts under 5000 followers). So, consider posting carousels if you want to increase your engagement on Instagram.
Although the exact Instagram engagement rate is unclear, each type of Instagram post has its own set of benefits for your business. Keep in mind that your social media plan should always be based on prior expertise.
Instagram Stories Stats
Instagram Stories is a key component of every company’s Instagram growth strategy. Stories produced by businesses receive more views than ones published by personal accounts.
Furthermore, Instagram Stories allow you to promote your products and services effortlessly.
According to Hubspot’s Instagram Engagement Report, Instagram users enjoy viewing Insta Stories. Stories are one of Instagram’s most popular features, with 500 million users watching them every day. Stories are not like Instagram feed posts that have basic size and form possibilities.
More than 80% of mobile users view video with their device held vertically; therefore, create your videos with this orientation in consideration at all times!
According to Rivaliq, 25% of most active businesses post Instagram Stories at least 17 times each month or nearly every second day. And the least active 25% of businesses post only one Story a week.
Shorter Insta stories are more popular than longer ones. Around 35% of Story engagement consists of a single frame.
Story tap backs are an excellent indicator of engaging content that your followers would like to see more of. The average story tap-back percentage is 4.4%, whereas tap-back percentages of 25% of most active businesses are closer to 6.5%.
Story exit rates for brands increased by roughly 26% in 2021 compared to 2020, indicating that users are more likely to close a Story.
As you can see, Instagram is a powerful tool for marketing your business.
By understanding how to use the different features, the various types of posts, the best Instagram hashtags, and making the most of the insights shared above, you can improve your marketing strategy and reach a wider audience. If you’re still not using Instagram to its full potential, now is the time to jump on board!
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