3 Factors on What Makes an Email Template Effective?

Email templates can have a noticeable impact on how your email campaign can turn out, so it is important to look into it.

But what exactly makes them effective?  Below are some of the factors that make successful email templates for Mailchimp and other email marketing platforms.

Concise

Getting to the point is a major aspect of a successful email. Too many emails go off-topic or do not get to the point enough. Do not get me wrong, a short story can be effective in crafting your message and being empathetic to your reader.

But not getting to point is going to hurt the effectiveness of your email and is going to kill your click-through rate.  A great template is going to keep your concise and boost your numbers.

Talk as if you are having a one on one conversation.  Would it take you super long to get to the point and your offer?  Chances are, you answered no.  So do not make that mistake in your emails by not getting to the point!

Personalized

To build rapport with your readers, you need to have a bit of personalization in your emails.

Whether it is using their first name and last name in certain areas, that is how you are going to make it feel much more personal.  Nothing is worse than receiving an email that looks like it was sent to 7,000 people and you are just a number on the list.

By taking the time to add first names and other info you have, you are going really boost your metrics that matter.  Metrics that can be improved are open rate, click-through rate, and engagement overall to your campaign.

If you have not tried out templates that can be personalized, then you have not reached your full potential in monetizing your email list and boosting your brand or company.

Subjects that Open

Relating to the previous point, a personalized subject can make or break your campaign.

An attention-grabbing subject line and the header are going to be the first thing that your readers notice, so you better make a good impression.  If you study email marketing, then you should know that those two things can have a positive or negative impact.

Successful email templates can set you up to have a header that stands out and makes the reader want to get into the body of your email.

Think of the body as your main course of the email, but you need the appetizer of the subject and header to make the reader want the main course.

Those are just some of the ways that you can make an email template successful in your email marketing efforts.  If you feel like you can’t do it yourself, then there are a lot of great companies to get into to help you with that.

Watch your conversion rate rise and other statistics rise after you implement good practices into your email marketing!